UCL Final + adidas = all in!
One of the biggest matches of the year is tomorrow and with the UEFA Champions League Final being held in Munchen, Germany and both finalist being official partners adidas has gone ‘all in’ at many key sites in the Bravarian capital! In addition to launching a micro site they produced an amazing 3D video at the famous Fashion House Hirmer
Smartphones Used by 50% Working Out
The Smartphone is becoming more prevelant in daily life even during workouts. Somewhat related to a recent post, Lab42 put together this infographic showing how smartphones are being used during workouts, around fitness and how the gamification of social status/rewards are creeping into the mobile workout space
The Testimonials: The Next kickstarter Success?
Kickstarter has been showing tremendous results for game developers, designers and other creative projects and people over the last few months. One category that has not exploded with a major over funding achievement yet has been publishing, yet a new soccer book is seeking to change that title The Testimonials. The Testimonials, a fictional novel by Michael Douglas Smith, has
mCommerce, The Wave is Coming
Mobile payment hasn’t become the de facto method of financial transactions just yet, but it is projected to overtake those archaic credit cards, checkbooks and bank notes you’ve been lugging around. The ability to make payments from your mobile device will make it your preferential PPD (Personal Purchasing Device). SapientNitro put together this amazing infographic on the topic
Apps Aren’t Easy!
Everyone loves the dream of writing some code and watching 50M people download it like Angry Birds, but the reality is the super hit franchises don’t happen easily. Most take a lot of work to break even let alone make money. You need a strategic marketing advantage or you had better be willing to work to push the marketing for
The followup to the original Kony 2012 was released this week. No matter what anyone thinks about the original, it made people aware of Joseph Kony and hopefully will help create the consciousness of awareness of other issues domestic and internationally. Here is the second part: Kony 2012 Part II Beyond Famouse below
We have yet to see the fine print but this look s like a great offer from Starbucks & Google to support the job creation initiative in America. You will have to opt in to Google Offers to participate though. Enjoy America!
Stella McCartney has been designing for adidas for years and as a Brit must have been a privilege to produce the official kit for the GB Olympic Teams. Here use of the Union Jack into the design with modern elements is impressive. Check out the interview below
SalesCrunch cranked out a great demographic about the tradeoffs of doing meetings and the metrics you should consider before taking a meeting and the expected value you should expect to get out of them
Lots of the Xbox 360 apps have rolled out after the UI upgrade, but the Xfinity (Comcast) On Demand app has been on hold. This week the ‘coming soon’ popped up in the TV section, but the Xfinity site describes how to launch the app already (which apparently doesn’t work really) so a bit confusing. There has been speculation that the app
The finally found a great use for the Yorktown, but I still don’t think it will put a dent into the ongoing costs, but maybe 3-4 annual events like tennis or maybe even hockey could really make bring some value to the old girl. The Carrier Classic was a brilliant event and having it here fits like a glove!
The guys at Column Five have created another great infographic for Milo on the retail adaptation of mobile shopping. Although its focused on QR codes mainly which is essentially becoming outdated tech with augmented reality coming fast and furious, it does show the potential for mCommerce in the market place coming with the wave of mobile internet usage
It never gets old, but Develoeprs, Develoeprs, etc. are teh cornerstone to the digital world and without them the internet wouldn’t be alive. I think more so than any industry, hiring a developer is a mission critical hire that you not only share your company/project ideas with, but also have to trust with those ideas to succesfully develop and launch
Search Engine Journal put together this great infographic of the growth of Social Media. Funny that a kid in his dorm room created the world’s third largest country (digitally that is)
I have been too busy this week to follow SXSW, but here are the conversation trends on the social sites courtesy of Meltwater Group