The NCAA Men’s Basketball Tournament was two weeks of tournament madness that ended in upsets, surprises, busted brackets, and a broken leg. This infographic by millennialmedia features key insights into the audiences engaging with mobile content during the sports tournament. millennialmedia also has lots of great mobile media reports on the industry.
adidas and Chelsea Football Club launched a kit pre-launch campaign playing on the fans affinity with all things Blue! The campaign titled 'It's blue, what else matters?' features Chelsea players being covered in blue paint promoting the unseen new kit for presale as seen below.
A mural by Richard Debenham (http://a.did.as/14qw8k6) celebrating the German national team’s inspiring past and promising future as seen on adidas' tumblr site at http://adidasfootball.tumblr.com/post/46502318392
My boyhood team is FC Bayern Munchen so I grew up getting tapes from Germany, cutting grass and sending them to California to get converted from PAL to NTSC so I could watch football. My former youth coach was a former German professional player too so it all synced together nicely. So, it was good to see some classic players in this video by Coke Zero celebrating 50 years of one of Europe's best leagues.
A great film put together by AC Milan on the culture created to develop players from the initial stage of elite youth (age 10+) to the Senior team. The goal for the players is to build their way up to the Milanello training center where they will train around and with the Senior team on a regular basis. Having spent a large part of EURO 2000 around the Azzurri and at Casa Azzurri I know first hand the detail in…
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