One of the biggest matches of the year is tomorrow and with the UEFA Champions League Final being held in Munchen, Germany and both finalist being official partners adidas has gone ‘all in’ at many key sites in the Bravarian capital! In addition to launching a micro site they produced an amazing 3D video at the famous Fashion House Hirmer

The Smartphone is becoming more prevelant in daily life even during workouts.  Somewhat related to a recent post, Lab42 put together this infographic showing how smartphones are being used during workouts, around fitness and how the gamification of social status/rewards are creeping into the mobile workout space

Kickstarter has been showing tremendous results for game developers, designers and other creative projects and people over the last few months.  One category that has not exploded with a major over funding achievement yet has been publishing, yet a new soccer book is seeking to change that title The Testimonials. The Testimonials, a fictional novel by Michael Douglas Smith, has

Mobile payment hasn’t become the de facto method of financial transactions just yet, but it is projected to overtake those archaic credit cards, checkbooks and bank notes you’ve been lugging around.  The ability to make payments from your mobile device will make it your preferential PPD (Personal Purchasing Device).  SapientNitro put together this amazing infographic on the topic

The boys at adidas have been teasing this boot for a few weeks and finally its here!  adidas launched the Predator® Lethal Zones boot; the new boot was unleashed at a unique event pitting some of the best players in the World against each other in five deadly challenges designed to test every aspect of a player’s ability. The launch

With today’s announcement of adidas and 505games upcoming micoach console game, I thought it approporiat to highlight the top current health and fitness apps on the market.  Hightable created this infographic for exercise, eating and sleep

KT Tape, the company that produces those cool tape patterns you see on athletes, put tother another insight into social media in sport.  Sport is the force multiplier of so many things, but social media seems to be somewhat exponential.  Here’s the infographic

Sport coverage (and news as a whole) has changed.  By the time you see it in print its ancient history.  By the time you see it on TV unless a LIVE event its proabably old too.  Radio is seldom used by most, but those that do may catch the news faster.  The Internet is the modern day news source, but

Today adidas and Major League Soccer announced that the 2012 AT&T MLS All-Star Game on July 25 in Philadelphia will be the world’s first “smart soccer match” and will feature the new micoach professional soccer team tracking system, the next step in player performance analysis technology

Stella McCartney has been designing for adidas for years and as a Brit must have been a privilege to produce the official kit for the GB Olympic Teams.  Here use of the Union Jack into the design with modern elements is impressive.  Check out the interview below