adidas and Chelsea Football Club launched a kit pre-launch campaign playing on the fans affinity with all things Blue! The campaign titled 'It's blue, what else matters?' features Chelsea players being covered in blue paint promoting the unseen new kit for presale as seen below.
A mural by Richard Debenham (http://a.did.as/14qw8k6) celebrating the German national team’s inspiring past and promising future as seen on adidas' tumblr site at http://adidasfootball.tumblr.com/post/46502318392
My boyhood team is FC Bayern Munchen so I grew up getting tapes from Germany, cutting grass and sending them to California to get converted from PAL to NTSC so I could watch football. My former youth coach was a former German professional player too so it all synced together nicely. So, it was good to see some classic players in this video by Coke Zero celebrating 50 years of one of Europe's best leagues.
Now you can join Team Messi with a unique facebook integration which you can share at www.teammessi.com. adidas is putting a lot into the global icon these days like the launch of his gallery in Barcelona.
An interesting video demonstrating what Global Operations at adidas does using the adidas Predator as the key example.
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